Fini Mediji visited Rock Otočec for the promotion of Coca-Cola.

It is one of the oldest festivals Slovenia, dating back in 1976. It is a weekend of rock music, shows and traditional mud bath.

Aside music, they had some good stand up, cold beer and I even managed to hit the mud… got to love working days like this, haha.

I have been working for an advertising agency Fini Mediji for few weeks and it is pretty fun, while they do all sorts of guerrilla promotions.

Yesterday we did an action for Slovenia’s most classic icecream, Planica. Filming is total chaos, hiding, running and mainly shooting from hand, but thats what I was kinda missing after all the high tech gadgets and epic shots became mandatory for every little thing, hehe.

On the spot I am in my own world of sorts, so I did not fully comprehend, that a free pop-sickle on a scorching day brings out some much positive vibes. Sounds kinda gay, but it was nice to see random folk so genuinely happy in the moment… small things that make your day, hehe.